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Structured YouTube Data. YouTube content, as a dataset.

People, channels, brands, products, and topics across top industries.
Confidence-scored and warehouse-ready.
Delivered weekly.

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Live from the VidScore scanning pipeline

850

Videos Scored

711

Channels Covered

775

People Identified

762

Brands Tracked

290

Products Found

One record per video. Parse one line, build your pipeline.

Every record follows the same schema. Nested entity arrays, sponsorship flags, sentiment context, and IAB categories. JSON Schema provided.

vidscore-enterprise-sample.jsonl219 lines
{
  "schema_version": "3.2.0",
  "entity_type": "VideoObject",
  "extracted_at": "2026-03-28T14:22:00Z",
  "video_id": "Xb3q7sR4M2k",
  "video_url": "https://www.youtube.com/watch?v=Xb3q7sR4M2k",
  "title": "Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech!",
  "title_translated": null,
  "language": "en",
  "published_at": "2024-02-02T17:00:00Z",
  "last_checked": "2026-03-28T14:22:00Z",
  "duration_seconds": 1532,
  "view_count": 18400000,
  "thumbnail_url": "https://i.ytimg.com/vi/Xb3q7sR4M2k/hqdefault.jpg",
  "channel": {
    "id": "UCBJycsmduvYEL83R_U4JriQ",
    "name": "Marques Brownlee",
    "name_translated": null,
    "handle": "@mkbhd",
    "subscriber_count": 19800000,
    "is_verified": true
  },
  "iab": {
    "content": [
      {
        "unique_id": "632",
        "name": "Consumer Electronics",
        "tier1": "Technology & Computing",
        "tier2": "Consumer Electronics",
        "confidence": 0.95
      },
      {
        "unique_id": "602",
        "name": "Augmented Reality",
        "tier1": "Technology & Computing",
        "tier2": "Augmented Reality",
        "confidence": 0.88
      }
    ],
    "content_form_factor": "Video",
    "is_sensitive_content": false,
    "openrtb_cat": [
      "632",
      "602"
    ],
    "openrtb_cattax": "2"
  },
  "content_type": "review",
  "industries": [
    "consumer_electronics"
  ],
  "industries_detail": [
    {
      "industry": "consumer_electronics",
      "confidence": 0.97
    }
  ],
  "entities": {
    "people": [
      {
        "entity_type": "Person",
        "name": "Marques Brownlee",
        "role": "host",
        "confidence": 0.95,
        "google_kg_id": "/g/11b6t_2gx9",
        "occupation": "Technology YouTuber",
        "expertise": "consumer technology reviews",
        "presence_status": "confirmed",
        "presence_score": 0.98,
        "is_true_guest": false,
        "sentiment_score": 0.1,
        "sentiment_label": "neutral",
        "sentiment_context": "Host and reviewer; presents the analysis.",
        "sameAs": [
          "https://www.wikidata.org/entity/Q18810450"
        ]
      },
      {
        "entity_type": "Person",
        "name": "Tim Cook",
        "role": "mentioned",
        "confidence": 0.85,
        "google_kg_id": "/g/11h2_lbvr8",
        "occupation": "Business executive",
        "expertise": "corporate leadership",
        "presence_status": "rejected",
        "presence_score": 0.12,
        "is_true_guest": false,
        "sentiment_score": 0,
        "sentiment_label": "neutral",
        "sentiment_context": "Referenced as Apple CEO.",
        "sameAs": [
          "https://www.wikidata.org/entity/Q316629"
        ]
      }
    ],
    "brands": [
      {
        "entity_type": "Brand",
        "name": "Apple",
        "is_sponsor": false,
        "sentiment": 0.65,
        "sentiment_label": "positive",
        "prominence_level": "primary_subject",
        "sentiment_context": "Primary subject — display quality, ecosystem positioning praised.",
        "iab_ad_product": [
          {
            "unique_id": "288",
            "name": "Computers & Peripherals"
          }
        ],
        "affiliate_url": null,
        "industry_claims": {
          "consumer_electronics": [
            {
              "dimension": "display_quality",
              "claim": "best-in-class micro-OLED display",
              "sentiment": "positive",
              "sentiment_score": 0.8,
              "confidence": 0.9,
              "raw_quote": "the displays are genuinely the best I have ever tested",
              "target_product": "Vision Pro",
              "target_level": "product"
            }
          ]
        }
      },
      {
        "entity_type": "Brand",
        "name": "Meta",
        "is_sponsor": false,
        "sentiment": 0.3,
        "sentiment_label": "neutral",
        "prominence_level": "secondary_subject",
        "sentiment_context": "Compared against Quest 3 for value proposition.",
        "affiliate_url": null
      },
      {
        "entity_type": "Brand",
        "name": "dbrand",
        "is_sponsor": true,
        "sentiment": 0.5,
        "prominence_level": "passing_mention",
        "affiliate_url": "https://dbrand.com/shop/mkbhd",
        "sponsorship": {
          "type": "integrated",
          "disclosure_present": true,
          "discount_code": null
        }
      }
    ],
    "products": [
      {
        "entity_type": "Product",
        "name": "Vision Pro",
        "parent_brand": "Apple",
        "category": "mixed_reality_headset",
        "is_sponsored": false,
        "sentiment": 0.55,
        "prominence_level": "primary_subject",
        "confidence": 0.96
      },
      {
        "entity_type": "Product",
        "name": "Quest 3",
        "parent_brand": "Meta",
        "category": "mixed_reality_headset",
        "is_sponsored": false,
        "sentiment": 0.4,
        "prominence_level": "secondary_subject",
        "confidence": 0.9
      }
    ]
  },
  "topics": [
    {
      "slug": "augmented-reality",
      "name": "Augmented Reality",
      "tier1": "Technology & Computing",
      "tier2": "Augmented Reality",
      "confidence": 0.95
    }
  ],
  "summary": "In-depth two-week review of Apple Vision Pro covering display quality, eye tracking, spatial computing UX, content ecosystem gaps, and value proposition vs. Meta Quest 3.",
  "video_statements": [
    {
      "text": "The Vision Pro display is the best I have ever tested.",
      "kind": "opinion",
      "subject": {
        "type": "product",
        "name": "Vision Pro"
      },
      "object": null,
      "stance": "positive",
      "sentiment": "positive",
      "strength": 0.9,
      "topics": [
        "display_quality"
      ],
      "risk_flags": []
    },
    {
      "text": "At $3,499 it is hard to justify for most people right now.",
      "kind": "opinion",
      "subject": {
        "type": "product",
        "name": "Vision Pro"
      },
      "object": null,
      "stance": "critical",
      "sentiment": "negative",
      "strength": 0.7,
      "topics": [
        "pricing"
      ],
      "risk_flags": []
    }
  ]
}

Built for data teams, not dashboards

AI Fine-Tuning

Your models have never seen YouTube.
Structured entities, confidence scores, and industry labels from millions of videos. Drop it into your training pipeline as-is.

RAG & Knowledge Bases

Your retrieval system is half-full.
It answers questions from docs and wikis, but not "What are channels saying about Product X?" Ingest one file and query YouTube directly.

Brand Safety & Ad Intelligence

Stop guessing on YouTube.
Web and display are solved. Video is still a black box. Every mention flagged with sponsorship, disclosure, and sentiment.

Competitive Intelligence

Video context is your biggest blind spot.
A product with 3 stars on Amazon might have 40 channels calling it the best in its class. That signal is now in your pipeline.

What we scan, what you subscribe to

Pick the industries you want structured YouTube content for. All content types are included: reviews, news, analysis, podcasts, tutorials, and more.

Industries We Track
Technology
Consumer Electronics
Gaming
Software & SaaS
Lifestyle & Fashion
Beauty & Skincare
Fashion & Apparel
Luxury Goods
Food & Hospitality
Food & Beverage
QSR & Dining
Travel & Hospitality
Health & Family
Health & Wellness
Baby & Parenting
Pet Products
Finance & Real Estate
Financial Services
Real Estate
Auto & Home
Automotive
Home Appliances
Retail
Retail & Mass Merchant
Media & Education
Streaming & Entertainment
Education & EdTech
Outdoor & Sporting

Format and cadence

  • Format: JSONL, one record per video, one file per delivery. Every line parses independently. Growth and Scale add 4 normalized Parquet tables (videos, people, brands, products) for direct warehouse loading. Scale adds a 5th table for industry claims.
  • Cadence: Biweekly on Starter, weekly on Growth and Scale.
  • Delivery: Secure portal download with pre-signed URLs. Email notification on each delivery. Growth and Scale can pay by card, ACH, or net-30 invoice.
  • Schema: Fully documented with JSON Schema and human-readable data dictionary. IAB Content Taxonomy 3.1 and Ad Product Taxonomy 2.0 mapped on every record (Growth and Scale).

Built to scale with your pipeline.

Three tiers. Same schema. Higher tiers unlock richer data and integrated delivery.Test our schema with a 500-record sample before you commit.

Starter

$1,500/mo

1 industry
Biweekly data delivery
90-day file retention
Core entity detection
Video & channel metadata
Translated title & channel nameNon-English content
Industry classificationWith per-slug confidence
Content type & topics
Sentiment scoring
Sponsorship flag
JSONL export format
Standard data dictionary
Unlimited team seats
72-hour email support
Download procurement packet
Pipeline-Ready

Growth

$4,000/mo

Everything in Starter, plus:
3 industries
Weekly data delivery
180-day file retention
IAB Content Taxonomy 3.1Per video, with OpenRTB cat array
IAB Ad Product Taxonomy 2.0Per brand and product
Full sponsorship detailType, disclosure, discount codes
Entity prominence levels
Sentiment context (per-mention)
Product pricing & comparison
Person external IDsWikidata QID, Wikipedia
JSONL & Parquet formats
48-hour email support
Download procurement packet

Scale

$7,500/mo

Everything in Growth, plus:
6 industries
Statement-level intelligenceOpinions, claims, comparisons
Industry claimsPlus 5th Parquet table
365-day file retention
Dedicated cloud endpointsAWS, Azure, GCP, or webhook
Enterprise SSO support
RBAC + audit logs
24-hour priority support
Download procurement packet

See the data for yourself.

Download a 500-record sample covering all industries.
Name and work email. No demo call required.

We'll send the download link to your email instantly.